Authentic Effects – It’s supposed to soften.

Your carpet is supposed to soften in hue – if it’s a good one.

Strong UV (ultra violet) light causes pigment to fade, so its no surprise that textiles and carpets near windows will change colour over time. Because wool is yellow not white, it’s the yellow part that fades quickly and causes “yellow fade” The Whiter wool to begin with the less the effect will be noticed.

Synthetics will also fade but won’t have the sudden loss of yellow pigment. The chains of polymers that nylon is made from will break down in UV light also, so don’t be fooled into thinking a plastic carpet will last any longer.

If you don’t like your children, put them on a carpet made of oil and watch them go up in flames when a pinecone sparks from the fireplace.  They already have cancer from the formaldehyde in the hard flooring.  (The same hard floor that bounces sound waves about and that granny broke her hip on)    Wool carpets absorb formaldehyde and won’t burn.  So those of us that love our children and our clean and green country would only ever select wool.

Wools many advantages to the environment and the human habitat are incredible.  Wool carpets sometimes if placed in strong direct sunlight will have a colour change, which is how you now it’s real genuine wool.     Most natural fibres will do this and it’s not a fault, it’s a feature.

Compared to synthetics wool is a smart, safe, and beautiful fibre that delivers an ultimate human habitat. Don’t let those oil based fibres trick you.